Al Tayf Dairy and Food Products Company (Candia) provided support to the Palestinian Society for the Prevention of Osteoporosis by launching its awareness campaign "Invest in Your Bones". The Campaign coincides with the World Osteoporosis Day, which falls on 20th October of each year; and aims at promoting the culture of proper and integrated nutrition among the consumers and raising their awareness of the daily amount of calcium that the body needs, according to their age group.
On the launch of the Campaign, Mr. Imad al-Hindi, General Manager of AL-Tayf Dairy and Food Products Company (Candia), stated, “Our launch of the “Invest in Your Bones” Campaign in cooperation with the Palestinian Society for the Prevention of Osteoporosis came in line with our societal responsibility to educate and raise the awareness of our people about health, and to contribute to everything that would help them in the Health Sector.” He explained that the Campaign has managed to reach a large number of citizens, and that such cooperation will be followed by more activities in collaboration with the Society in support of osteoporosis patients and in an effort to raise awareness of its risks.
Mr. al-Hindi stressed that "it is necessary to pay high attention to osteoporosis and to raise the people’s awareness about it, which is what we intended to do by distributing leaflets attached to all products of Candia. These products comprise the recommended daily amounts of calcium for the different age groups.” He noted that Candia endeavors to provide the best and safest products to the Palestinian consumers through the use of 100% fresh milk from Palestinian farms without any additives, to be the first and natural choice for the Palestinian consumers who search for quality. He added that the Company also uses the latest technologies with international expertise and Palestinian human resources inside the factory.”
On his part, Dr. Elias Saba, Director of the Palestinian Society for the Prevention of Osteoporosis, said, "Unfortunately, we have a lack of public awareness of the human body's need for various nutrients on a daily basis, especially calcium and vitamin D, which the body derives from a healthy and integrated diet, in order to ensure good health and a better structure, especially in puberty and later in old age.” He added, “Calcium is one of the essential elements for building and firming bones, and their deficiency is a major cause of making a person more vulnerable to osteoporosis and fractures combined with difficulty in healing with aging. This is what we have been keen to focus on. Therefore, in our “Invest in Your Bones” Campaign, in cooperation with AL-Tayf Dairy and Food Products Company (Candia), we intend to educate the consumers about the amount of calcium the body needs on daily basis and to guide them to proper nutrition that suits their age according to the different age groups.
AL-Tayf Dairy and Food Products Company (Candia) is one of the leading companies at the local level in providing various types products of dairy, milk and its derivatives with high quality and international standards. Its mission and objective are to help the Palestinian consumers to obtain high quality products of 100% fresh milk, allowing them to have proper nutrition and make full advantage of their nutrients.