Al-Tayf Dairy and Food Products Participates in the Events of the National Product Day
Ramallah - Alhayat Economic - Al-Tayf Dairy and Food Products Company participated in the events of the National Product Day, which was organized at Birzeit University by the Palestinian Society for Consumer Protection and sponsored by the National Beverage Company Coca-Cola /Cappy (NBC). The National Product Day is held annually on the First of November. Eighteen Palestinian national companies attended or took part in this year’s event.
Commenting on the participation Al-Tayf Dairy and Food Products, Mr. Imad al-Hindi, General Manager of NBC and Al-Tayf said: “We appreciate and value the participation of Al-Tayf Dairy and Food Products, as an out-spring company of NBC, in the National Product Day. Al-Tayf has acquired an excellent market share in a record time since inception of its factory and its supply to the Palestinian market of high-quality products since 2019”.
Mr. al-Hindi pointed out that the products of Al-Tayf added a new infrastructure to the dairy products industry and our national economy through the high quality and great diversity of the food basket offered by the Al–Tayf, which satisfies family needs of various tastes.
Mr. al-Hindi indicated that the Al-Tayf pays significant attention to fulfilling the requirements of food safety and international quality standards in its products. We strive to deliver the best and safest products to the Palestinian consumer by using 100% fresh milk from the Palestinian farms without any additives, in order to be the first and natural choice of the Palestinian consumer seeking quality. In Candia factory, we also use cutting-edge technology with international expertise and Palestinian labor.
He affirmed that the manufacturing methods and intensive control on Al-Tayf products practiced by the various regulatory authorities provided the products with the advantages of safety and high quality. Additionally, we use advanced storage methods that take only brief time to deliver our products to the local market, unlike what happens in the case of imported products that are exposed to various inappropriate conditions due to the long storage time and transportation from more one location to another until they are delivered to the local market.
He stressed the need to promote the national product and said: “Promoting our products in the national market in particular and providing them with protection against imported products has become a dire need in this difficult period where manufacturers face exceptional economic conditions due to the consequences of Corona pandemic and loss of natural resources and other obstacles”.
It should be noted that Al-Tayf Dairy and Food Products Co. was established in 2014 and their products were launched to the Palestinian market in 2019. The Company obtained the exclusive franchise of Candia, the first French company at European level in the field of producing and exporting dairy products and cheese. It is worth mentioning that in the course of work and production, the factory observes all environment- friendly regulations and standards, and meets the requirements of international food safety and public health.